Top gaming league – in co-op with Blizzard

How do you communicate with enthusiasts who have spent a lifetime with your client’s games and, at the same time, reach the mainstream and attract a wider audience? The real challenge for the agency was to conduct PR activities in a way that would present games as mature entertainment and show the media the real world of gamers – to inspire them to take up cross-cutting topics, showing gaming and esports as a phenomenon of pop culture.

We established Blizzard’s presence in the domestic market and structured global brand communications for 6 esports franchises and leagues. We established close relationships with media and influencers, and showed the general media what the gaming world is all about. We took a step into Blizzard’s community. Their worlds have been developed for decades, making them a fully-fledged element of pop culture. In order to talk about them, we got to know them from the inside, we understood them and became part of them.

Over nearly four years of cooperation, we have conducted activities on many fronts. We’ve invited journalists to attend events like Blizzcon and Gamescom, and we’ve been present at some of the biggest industry events in the country. We worked with some of the biggest creators in Poland to execute creative campaigns that promoted Blizzard games’ content in an authentic way.